Studies have found that it costs five times more to gain a new customer than it does to retain an existing client. Not only is it more expensive to attract new customers, but it also offers a smaller return. This is because research has found that existing customers spend an average of 67% more per purchase than first-time customers.
Learning how to make more meaningful connections with your customers will enable you to build strong and long-lasting relationships that will enable you to boost business growth.
1. Build a Strong Online Community
Building a strong online community can be hugely effective when it comes to creating more meaningful connections with your customers. Creating an online community can help you to humanize your brand. Building a strong online community can also help you to expand your brand awareness. This is because creating an engaged community can help you to keep your brand on the top of your customer’s minds.
There are a number of different strategies that you can use when it comes to building an online community. You can create a bold space that has a comment section to get people engaging with your content. You can also have an active presence on social media. Posting interesting infographics and other visual connections that encourage interaction is a great way to start building a community online.
2. Connect Directly with Customers
Connecting directly with customers is a great way to ensure more meaningful connections. As Tatango explains, reaching out to customers over text or email can help you to establish direct lines of communication. When you are creating content to send directly to customers, it is important that you customize it as much as possible to increase the likelihood of the content being interacted with.
3. Make Yourself Available
When you are looking to form more meaningful connections with your customers, it is important that you take the time to make your business available. Customers today expect almost instant gratification, and this extends to customer service interactions. If you find you are inundated with routine customer queries, you might want to look into chatbot technology to ensure you are always able to provide informative and timely responses to customers.
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4. Know Your Customer
When it comes to making more meaningful connections with your customer, it is important that you fully understand who your target audience is. Without a clear understanding of who your target audience is, you are essentially working in the dark, limiting the potential of everything from your marketing campaigns to product development processes.
Taking the time to get to know your target audience is essential. For this process, it is important that you spend the necessary time identifying who your most valuable customer is now. You should look at your website analytics and your purchasing data to find out more about which customer demographics are most loyal and valuable to your brand. Once you have this information, you will be able to effectively identify and better understand your ideal target audience.