In this article, you will know about the seven steps on how to become a social entrepreneur. But before starting, let us first understand the meaning of social entrepreneurship.
Social entrepreneurship
Wikipedia, it defines social entrepreneurship as an approach by groups, individuals, start-ups, established entrepreneurs, and companies to fund, develop, and implement solutions to cultural, social, or environmental issues.
In simpler terms, social entrepreneurship is a business model aimed to make profits while tackling social issues. It is also known by another name called the “Do-Gooder” business model.
For a long time, businesses have been associated with cut-throat competition where profits come at the expense of hurting someone, whether it is through the environment, people, or communities. We all are quite aware of instances of rapid deforestation at the Amazon, the hiring of low-wage laborers from underdeveloped countries to produce goods, and the usage of unsustainable resources.
Well, social entrepreneurship means different to every person. For TOMS founder Blake Mycoskie it means donating profits to people in need with each good purchase. In contrast, for Defy Ventures founder Andrew Glazier, it means creating opportunities for incarcerated individuals by launching prison training programs. And there are also companies like Zenbusiness, which is a Public Benefit Corporation, that offer programs to support women and minority entrepreneurs across the globe.
Social entrepreneurship as a movement is aggressively moving toward the mainstream. With the rise of transparent business models and the rise of ethical brands, this idea has already soared to the skies while generating significant profits for all the people involved. In business, networking, speeches, and participation in associations and hangouts, including those unrelated to the business, are all part of the entrepreneurial process. Good communication is crucial to success. Companies like Thought-Leader provide TEDx training to help you connect with investors long-term and prepare your company for future opportunities.
Here are seven steps to becoming a successful entrepreneur that would help you set clear goals and become a successful entrepreneur:
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Select a social cause
Social entrepreneurship is a business based on some issue or a cause. So it does not require much thinking. It would help if you started by making a plan. Maybe you already have something you are passionate about or something that caught your fancy in the past few years. Whatever the case, first find the social cause you would like to work upon.
Write down the mission statement
A mission statement is a document that explains your organization’s goals. It’s a proper storyline for your company. Why did you start it, what is the process behind the company’s operations, what are your goals, dreams, and aims for the company, the aspects you want your customers to know? A strong mission statement starts with defining the problem you want to solve, the demographic you’d like to target, and how to achieve it in the right way. Think of your core skills or talents that you have learned over the years, and what you can offer to the people, and then define the set of your products and services. Answering these simple questions would allow you to come up with a quality mission statement.
Do the market research
Market research is the most significant part of starting a business venture. It would allow you to test your business plan. Even if you find your ideas unique, some other people might be doing the same. Hence, thorough market research is needed to find out about competitors and people you’d like to collaborate with. It would also help you solidify your target demographic, which you would compete with, and the products and services you wish to offer.
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Form a team
After doing the market research, the next step is to form a team. You ask people to join your team or hire members to help you create the team. One piece of advice that you can consider while adding team members is understanding what they can offer to your project. At this stage, you will not have many resources to go for a full-fledged team. Therefore, focus on hiring team members with varied skill sets. It will help in increasing the efficiency of the team and achieve the best results for the firm.
Build a business model
Once you have finalized the business elements, you want to include, build a business model. A business model is the roadmap of your business that will talk about how it will function. It can answer questions like how will your business make money, who will be the beneficiaries, how much you will make out of the venture, and how you will pay your employees. Also, it will include essential questions regarding financing your social enterprise.
Identify funding sources
To create a business, you need to see the source for your funding. Hence, you need to figure out how you are willing to fund your operations. You can choose to self-finance or go for a traditional business loan. You can also seek funding from your friends, family, acquaintances, or investors.
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Make the action plan
Don’t confuse an action plan with a business plan. An action plan is more like a to-do list in a detailed manner. If you seriously need to materialize your goals, you need to have an action plan. Once your plan is formulated, start working on your products and services. But before your products reach the market, you should focus on building a community that agrees with your views. This community will help you move forward and would act as your customer base.
In conclusion, the society for conscious consumers and social entrepreneurship ventures’ demand is increasing tenfold. So, if you want to be a social entrepreneur, you can’t pick a better time than the present one.
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